Blackbriar partnered with Newgate Communications to deliver the Better Banking campaign website for the Australian Bankers’ Association. The responsive site was the centrepiece of a digital marketing campaign in response to the Royal Commission into the banking system.
UI Design – The website was designed inline with the campaign brand to complement print based creatives but required a high contrast toggle to satisfy WCAG 2.0 AA requirements.
Development – WordPress was chosen as a lightweight CMS platform to enable client content updates throughout the campaign. The website has the ability to upload and serve native video behind a CDN for fast and viewer analytics.
Analytics – In addition to delivery and hosting of the website, Blackbriar also devised a digital marketing analytic framework to track all paid advertising sources and messages to provide reporting through Google Analytics.
Blackbriar were super responsive in turning around Better Banking site and the analytic framework proposed informed our advertising spend to increase the effectiveness of the campaign.